I've been a BlueHost subscriber for the past 3 years and have had an excellent experience through them. When I first subscribed it was a matter of pricing->feature value, but the cPanel experience was weak and the upgrade process was hit and miss. Over the past three years BlueHost has resolved any issues I had with them. They're cPanel is greatly improved, they're feature set is much broader with few limitations, and with their new reseller account options I can host clients without any of the problems I used to run in to.
BlueHost's cPanel in particular is where the best value comes. When I started my subscription with them I was less than savvy about many things relating to hosting or marketing or anything else that would otherwise lead to solid web presence. There are many included tools and promotions that BlueHost provides with the subscription that put me on the right track and led to more opportunities as I matured. Technical expertise is not a requirement as BlueHost has most of those tools available to you, but there is still enough flexibility for more savvy developers to get their hands dirty. The only one quorum I have is a lack of root level access, but that isn't a dealbreaker for myself personally.
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