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. Twitter also reached more women (16.5 percent) than men (13.4 percent). However, Google+, the newest social network, had more than twice the active reach among men (15.8 percent) than women (7.2 percent). Outside of social media, apps like Kindle and Words With Friends had higher active reach among women, while Quickoffice Pro and the Amazon App store had higher active reach among men. Google Maps had a higher active reach among men, too: 77 percent active reach among men compared to 71.8 percent among women.
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